This is not an article on how to get Pinterest traffic, not as such. At the same time, it is.
The article will not cover Pinterest SEO and how to optimize your pin’s description for the best search exposure, or anything like that.
In this article, I will talk about how to get more blog traffic from Pinterest by optimizing your pins themselves.
Let me first explain that I’m no Pinterest guru who spent years researching the algorithm of the smart feed. I have not written any ebooks on the subject either. I’m a regular blogger person, like you.
What I will talk about is what helped me the most to get Pinterest traffic.
If you want to read this article later, you can download it in PDF and read it whenever you wish: Download it here.
You might be aware of this already, blogging in itself is marketing. Or at least copywriting. If you can’t write a compelling enough article… Let me rephrase that. If you can’t write a good intro to your article, there’s no way you will attract a following.
No one will stick around to read the rest of your article.
A few years ago an article surfaced which claimed that we have an attention span of 8 seconds nowadays. A goldfish’s attention span is nine seconds. It’s hard to confirm if that’s true though.
Point being that it doesn’t matter if it’s a case of attention span or that we have access to information everywhere. You have very few seconds to catch the interest of your reader with any given blog post.
You have even less time to catch the attention of any given person browsing Pinterest.
And if you want to increase your Pinterest traffic, you need to catch attention.
I’ve read that if you’re lucky you have somewhere between 0.5 - 1.5 seconds to catch the attention of someone browsing Pinterest. It’s not an easy task.
If you guessed that this is where the marketing aspect comes into play, you’re right.
If you’ve spent some time on Pinterest, you might have caught on to some common elements of most pins.
Let’s look at the pin design of the majority of pins out there. I’m talking about blogger pins now. Not pure product pins, those are different. But we’re bloggers, so we’ll look at how you can get blog traffic from Pinterest.
This is where you’ll catch your new visitors eye. You need a headline that conveys your blog posts message clearly. This headline is often presented as a text overlay on the pin.
Since you’re someone who does your research, you’re not unfamiliar with how to think when writing blog posts. To write a good post you need to find the benefit in the post for your reader.
The quick takeaway.
Many people claim that you need to know the reader’s pain points to do this. To write a good headline you need to be able to relate to those pain points too.
This is where the marketing aspect comes into play for real. To make the headline really good, you need to focus on the solution it provides for the reader.
Focus on the pain point your article is about and turn it around into what the article solves. Somewhere in that reasoning is where your headline is.
The way I first came in contact with the importance of headlines when I started blogging was through Jon Morrow. You might be familiar with his site smartblogger.com.
Jon has an opt-in freebie called 52 Headline Hacks. It’s a great place to start learning more about the importance of headlines. Even if it’s aimed towards blog headlines you can still learn a lot from Jon’s hacks.
Once you’ve gotten the basic thinking down, head over to CoSchedule’s Headline Analyzer. It’s a great tool that you can use to check your headline ideas against.
Try to score over 73 with your headlines in CoSchedule’s tool.
The whole point of Pinterest is images. A common misconception about Pinterest is that it’s a social platform since you have followers and a few other elements of a social platform.
The main point of Pinterest is that it’s a visual search engine though. I recently read a book by a woman named Carly (who blogs at mommyonpurpose.com) (affiliate link) that explains how Pinterest works in this fashion a bit more. Or at least her take on it.
It made a lot of sense.
I can recommend Carly’s book for a bunch of other reasons too. She has a very interesting strategy for how she pins, which she teaches in the book. The book is called Pinteresting Strategies (affiliate link).
Ok, so back to images. Speaking from experience, I can say that crappy images or boring images get fewer clicks. I wanted to avoid using stock images and tried to make text overlay on a colored background, no image apart from that.
It sucked. Don’t do that, unless you want to see how bad it sucks.
Stock images then. It’s what most people use. Free stock photo sites like pixabay.com or stocksnap.io. There are a bunch more and a search for “free stock photos” on Google will return a big number of places.
If you use free stock photos, make sure you are certain you can use them for what you intend to and that you can modify them. It’s also a good idea to screenshot where you got the photo from and keep some sort of list, so you can reference back to that if needed.
The image you use should relate to the topic of your post. Or better yet, it should relate to the solution you mention in the headline.
I will not go into any depth here, but I can’t leave this out either.
I’m not an expert marketer or a master of psychology. I have access to Google though. When you look up “psychology of color” you’ll learn that different colors convey different messages.
That’s interesting. Of course, it also tells us that the meaning of one color can be different from culture to culture.
So you need to know your target market. Don’t target them with the wrong color.
If you look at a chart for the psychology of color you can see that green, for instance, can be related to growth and health. Might be good to use in pins if you’re in the health niche in any way.
Since I blog about personal finance, I use a lot of orange since that relates to excitement. You need to get people excited about their personal finances. Ok, maybe blue is more my color.
When it comes to Pinterest there’s also another aspect to the colors, that you’ve might have picked up on. There’s quite a lot of pins colored in ways to relate to women. This is natural since Pinterest’s audience consist mainly of women still.
As I stated in the opening paragraph of this article, this is not a post about how to get blog traffic from Pinterest as such. But I can’t leave out group boards.
I assume that you’ve been blogging for a while. You’ve been on Pinterest for a while too. But you’ve not seen the results that you keep hearing everyone else has. I know that feeling.
When I started, I heard that you needed to join group boards to get traffic. I did and posted to them every now and then. Mostly when I had a new post out.
I contributed to 3-5 group boards with one post per week and hence, one pin per week. The result that I saw was not world changing. A few visitors here and there.
Later I understood that you needed a solid group board strategy with a much greater number of group boards. That’s when I started to see a change in my traffic. The numbers aren’t huge still, but the increase from before is several hundred percents.
My advice is to join boards relevant to your niche. Join tens of them. In fact, never stop applying to group boards that are niche specific. Join as many as you can and see which ones work for you.
Another benefit of being a part of many good group boards, apart from the traffic, is the validation. If you make a new pin for an article, you can send it out at peak hours to validate if it’s a good pin.
If you send it out when you normally get the most clicks and you get nothing, the pin design might suck.
Speaking of pin design, I want to mention a course (affiliate link) that made a huge difference for me when it comes to how I design pins. It’s by two guys, Jeff and Ben, over at breakingtheonepercent.com.
They have figured out how to drive massive traffic to their blogs and they teach all about this in their course The Perfect Pin (affiliate link). They go through both design and a way to build a solid group board strategy.
I highly recommend their course if you want to see a big change in your traffic from Pinterest.
Do you have any quick tips and pointers that you think could help other pinners drive blog traffic from Pinterest? As I said before, I’m no expert and if you think my reasoning is off, please let me know.
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